ALMATY. KAZINFORM – Almaty has become a member of ICCA, now business tourism will be actively developed in the city. The metropolis will open for international corporate events. This opinion was expressed by the general director of the Kazakh tour operator for domestic and outbound tourism Asem Kozbagarova. She also named places that are very popular among tourists, Kazinform correspondent reports.
“This city is of certain excursion interest for tourists. We have historical monuments. We do city tours. The top places here are Medeu, Shymbulak, Kok-Tobe with all the activities. Also in the vicinity of the city are popular Charyn Canyon, Kolsai Lakes, Kaiyndy, Lake Issyk. The state national natural park Altyn-Emel and the Tanbaly tract are less popular,” the speaker listed.
She noted that membership in ICCA is part of a plan to develop MICE tourism (business tourism) in Almaty in the international arena.
“In terms of business, business tourism, our ethnic villages, which are located near Almaty, are popular. There are special programs for corporate clients, team building, various activities such as rafting, paragliding and so on,” she said.
According to her, MICE tourism is business tourism associated with the organization and holding of corporate events.
“What does MICE tourism include? Meetings – corporate meetings. Incentives – team building and motivational tours for employees. Conferences – business conferences, congresses, forums, seminars. Events – offsite corporate holidays, concerts, exhibitions and so on,” the speaker explained.
Asem Kozbagarova believes that joining the ICCA is a very good event for the city. According to her, the city will open up for international corporate events.
“This platform gives access to various events. The city can compete with other cities-members of this Association for holding any events. They can offer some conditions to the organizers. For example, to hold a large exhibition or congress in Almaty,” Asem Kozbagarova added.
The general director of the travel company noticed that the city has seen an increase in tourists from different countries. In the last three months alone, more than 500 people have used the services of her organization.
“There are other companies as well. Tourists are different. There are those who visit the city through tour operators, there are also independent ones, there are those who come at the invitation of some business partners,” she said.
From August 1, 2022 Almaty is Member of the International Association of Congresses and Conferences ICCA (International Congress & Convention Association).