The project of a resident of the NAO reached the final of the All-Russian competition “Masters of Hospitality”

The girl presented her project dedicated to the marketing of territories in front of an expert commission and became the winner of the semi-final in the category “Startups and breakthrough ideas in tourism”. Now she will take on the victory in the final of the competition, which will be held in September.

Photo from the personal archive of Alena Shustrova

Cheboksary hosted the semi-finals of one of the four directions of the Masters of Hospitality competition. 150 contestants from different regions of Russia gathered in the capital of Chuvashia to present their bright tourism start-up ideas. Participants offered their projects in the following categories: “Reserve tourism”, “Tourism infrastructure”, “IT solutions in tourism”, “Creation of a tourist route”, “Marketing of territories: events, points of attraction”. Experts selected 50 strongest participants with interesting ideas for the development of domestic tourism. Alena Shustrova, a resident of the NAO, was among the winners.

On the competition girl introduced projectdedicated marketing territories of the Nenets Autonomous districts. home his the goal is to popularize remote and little-known territories of Russia, such as the Nenets Autonomous Okrug.

— To make sure that my project is believed, it was not easy, because I have no experience in marketing, but I would really like to get a specialized education, so one of the goals of my participation in the competition was education. And I also had a great desire, and I saw no boundaries. And all the stars aligned. The experts highly appreciated the prospects my project, we we will make from him case, which the in the future we will offer all remote territories of Russia. There was a lot of support from my relatives, and direct assistance in organizing my trip to the semi-finals was from the governor of our district, Yuri Bezdudny, – said Alena Shustrova.

In September, Alena Shustrova will compete for victory in the final of the competition.

In total, this year 14 residents of the Nenets Autonomous Okrug applied for participation in the competition. According to the results of the intermediate results, three reached the semi-finals of the competition – Alena Shustrova in the nomination “Startups and breakthrough ideas in tourism”, Elena Yermolina in the nomination “The Future of Tourism” and Sergey Mishin in the direction “Hospitality Industry Managers”. Elena and Sergey have a semi-final yet to come.

The competition “Masters of Hospitality” of the presidential platform “Russia – the Land of Opportunities” is held with the aim of unlocking the country’s tourism potential and bringing tourism in Russia to a new level. The main objective of the event is to search for talented representatives of the hospitality industry and further implementation of their projects.

The winners of the competition are waiting for grants for the implementation of projects, as well as referrals for education, internships, job offers, the opportunity to participate in a mentoring program, and organizational, methodological, and media support for initiatives.

The competition is implemented within the framework of the federal project “Social elevators for everyone” of the national project “Education”.

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