The publisher of the Russian Playboy and Liza have changed owners – RBC

Jürgen Ulrich, commercial director of the Russian division of the Burda publishing house, became its owner. About it informs “Kommersant” with reference to the member of the board of directors of Hubert Burda Media (HBM) Martin Weiss.

He explained that the “strategic focus” of the company is shifting towards the countries of Western and Central Europe, and therefore Russia is no longer the main sales market. “The sale of Russian companies is a logical step in the implementation of this new strategy,” Weiss said, noting that Ulrich will lead the company and will continue “to maintain close contacts with us”.

Sources of “Kommersant” in the publishing market said that Ulrich would become the main owner of the publishing house. He has been living in Russia for a long time, the interlocutors of the publication continued, however, due to the lack of Russian citizenship, he will be forced to attract partners to complete the transaction in order to comply with the requirements of the law “On Mass Media”.

The newspaper’s source suggested that Roman Doroshenko could become a partner; several years ago he had already bought the Sales company from HBM, which was engaged in the distribution of Burda products. According to the newspaper, HBM took such a step in order not to close the Russian division of the publishing house.

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