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Business with a human face: how the city supports social entrepreneurship – ExpertRU

According to preliminary calculations, with the development of the system of social entrepreneurship by 2030 in Russia, about 500 thousand new jobs.

Social entrepreneurship has existed for a long time, but only in 2019 changes were made to 209-FZ “On the development of small and medium-sized businesses in the Russian Federation”: the concept of social entrepreneurship, categories of social enterprises, the procedure for entering information into the Unified Register of Small and Medium-Sized Businesses, support measures.

There is also a support infrastructure for social entrepreneurs. The State Budgetary Institution “Small Business of Moscow” (MBM), subordinated to the capital’s Department of Entrepreneurship and Innovative Development, became part of this structure.

It is important to note that the social sphere is also characterized by all the same problems and issues as for other representatives of small and medium-sized businesses. As soon as social enterprises adapted to the corona crisis, they faced new challenges in 2022: a drop in the solvency of the target audience, blocking of standard promotion channels. These issues require the development of new marketing strategies, additional knowledge.

Therefore, MBM pays special attention to the educational support of social entrepreneurship, given that business education is always of great interest to the business community. Training programs are suitable for those who are already working in this field, and for aspiring entrepreneurs who are looking for their niche. They get an opportunity to get acquainted with the best practices of social business and learn how the city helps socially oriented enterprises. So, in 2021, the MBM held 17 multi-format events for this target audience, about 500 people took part in them.

This year, a networking marathon for representatives of the educational business, a meeting for entrepreneurs who open additional education centers for children, and a webinar on social entrepreneurship were already held, which were attended by more than 200 people.

And for the International Day of Social Entrepreneurship, the IBM has prepared a rich business program. The annual forum will take place on June 28 “Social Entrepreneurship 2022”, which will discuss the goals of social entrepreneurship, social impact, risks and government support measures in socially oriented business, and business gurus will share their success stories. And after that, the training course will begin. “Social entrepreneurship: simple about the complex” for a more in-depth study of this topic. It should be noted that the MBM launched a multi-level training on social entrepreneurship in 2021.

Also, from June 27 to July 1, an industry course for social enterprises will be held as part of the MBM Startup School program, where everyone will receive the knowledge necessary to start their own business in five days. Additionally, on June 29, MBM invites you to a webinar where participants will learn how to form personal brand in the social sphere.

The MBM pays special attention to consulting support on issues of conducting activities in the social sphere, obtaining the status of a social enterprise, applying for support measures and much more. Thus, since the beginning of the year, 114 Moscow social enterprises have already turned to MBM as part of consulting support.

In addition, MBM specialists conduct examinations of documents for obtaining the status of a social enterprise. Since the beginning of this year (as of 06/01/2022), the MBM has already accepted 168 sets of documents from entrepreneurs.

And in order to simplify access to support measures and help social enterprises develop their business even more efficiently, MBM has developed a special project “Social entrepreneurship: special attention of the city”. Click here for detailed instructions on how to become a social enterprise. They contain a step-by-step algorithm of actions, a list and requirements for documents, as well as examples of filling them out. In addition, you can find out where to get the necessary documents to provide in case of their absence. Individual requirements are explained for each category of social business.

“The role of social business is very important for the city, because it contributes to the creation of even more comfortable living conditions. The companies and individual entrepreneurs included in the list of social enterprises will help Moscow to form targeted support measures based on the needs of such entrepreneurs. The decision to assign the status based on the results of consideration of the application is made by the Moscow Department of Entrepreneurship and Innovative Development, ”said Stanislav Ivanov, head of the State Budgetary Institution “Small Business of Moscow”.

Listing is required to receive financial support measures. An application for inclusion in the list of social enterprises of the city of Moscow must be submitted to the Department of Entrepreneurship and Innovative Development of the capital. Documents are submitted electronically on the portal Moscow Innovation Cluster and by mail: social@mbm.ru (this will require an enhanced qualified electronic signature). Personally, a set of documents is accepted in business service centers. The package of documents will be checked, if all conditions are met, the enterprise will be assigned the appropriate status, and in SME register make the necessary notes. Status must be verified annually.

Also on the project page you can learn about the existing support programs for social entrepreneurship and use them. Support measures include free rental of a venue for events from the Agency for Strategic Initiatives, an accelerator of the Social Projects Support Fund, the Social Project of the Year competition, and others.

Useful online products are also presented. Among them is the service “Interactive Assistant”which will help you choose targeted support measures for the TIN, taking into account the scope, age of the business and other parameters.

Project “Social entrepreneurship: special attention of the city showed its relevance: since its launch (in June 2021), it has already been approached more than 37 thousand times.

The MBM also regularly conducts surveys among social entrepreneurs in order to identify the main needs of business and the necessary support measures from the city from the point of view of the respondents. Based on such samples, analysts can form a portrait of an entrepreneur engaged in the social sphere.

All this work is aimed at providing the necessary and developing relevant support measures, as social entrepreneurship helps the state to solve important social problems.

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